Mr. Alex was born into a family of shirtmakers & tailors. His father Joseph was a master craftsman and taught him at a very young age. His Uncle was a shirtmaker and his mother was a master seamstress. He first opened in Beverly Hills on Burton Way, in the historic small stretch of retail near Doheny & Burton Way. In 1971 he married Claire and thus began her apprenticeship.
From Burton Way to South Santa Monica Blvd, Claire & Mr. Alex have partnered together to create one of the most unique and talented tailoring tandems, marrying unique and complimenting styles of design and craft.
Claire & Mr. Alex now share their endless amount of experience with their son Alex Jr, who grew up in the business and spent countless hours watching both Claire & Mr. Alex. Backed with a business degree from USC, Alex Jr. pairs his education and business acumen with traditional tailoring techniques to add another element to this truly unique clothing experience.